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Grocery prices last month were 2.3 percent higher than in October 2023 and also up on September’s 2 percent increase, according to data and consulting company Kantar.
The group said on Tuesday that while figures are up slightly, they are “within typical levels” and the rate has remained below 3 percent every month since the summer.
Kantar said that promotions by supermarkets and sales of store-branded products is helping to keep prices down, with customer spending on deals having gone up consistently for the past 18 months, now making up 28.6 percent of all sales.
At the same time, take home sales have gone up.
Supermarkets have seen the biggest spend month of the year so far, reaching £11.6 billion in the four weeks to Nov. 3….
